Philosophy
We treat Amazon as a profit channel. Most agencies don't.
Our entire operating model — pricing, reporting, hiring, AI stack — is built on that one position. This page explains what that means in practice.
01
The market is past the growth-at-all-costs era.
The agencies haven't caught up.
For a decade, agencies competed on revenue growth. ACoS down, TACoS down, ads scaled.
That era is over. CPCs are up, returns are up, tariffs shifted landed costs, the 181-day surcharge punishes excess inventory. Most categories on Amazon today net under 10% contribution margin.
An agency optimising for ACoS and revenue in this environment is destroying value. They book revenue and burn margin.
We optimise for net contribution. Margin minus marketing minus fees minus returns. The number that actually shows up in your P&L.
02
Variable compensation on net contribution above a baseline.
Not on ad spend.
Every retained engagement has two components:
Fixed retainer.
Covers our base capacity — team time, tools, the day-to-day operations. Starts at €1,500/mo for Growth, scales with account size.
Variable compensation.
A percentage of the incremental net contribution we generate above a baseline we agree with you at onboarding. The percentage ranges from 3% (largest accounts) to 25% (smallest).
The variable structure is intentional. If we don't lift your net contribution, we earn no variable. If we double it, we share the upside.
We do not bill on ad spend. Ever.
03
EU + US from one team.
No referrals, no second contract.
The most underserved positioning in this market is cross-border. Brands going DACH→US or US→EU usually retain two agencies. Two contracts, zero portfolio view.
We close that gap. One team, one contract, one P&L view across both regions.
EU
- GPSR & EU Responsible Person
- VAT across DE, FR, IT, ES, PL
- DSA compliance
- Native translation
- Pan-EU FBA fulfilment
US
- DSP minimum management
- FBA inbound optimisation
- Tariff-impact modeling
- AMC / attribution
- US-native PPC structure
04
AI runs the stack.
Humans run the strategy.
AI runs catalogue audits, keyword discovery, bid optimisation, AMC query generation, and the Rufus/COSMO discoverability layer. Core infrastructure, not a marketing claim.
Every retained client has direct access to the founders. Every strategy call is human.
The Rufus / COSMO discoverability layer is a published method — attribute hygiene, structured data, semantic relationships. Not a prompt wrapper.
05
Built by people who've built and sold Amazon brands themselves.
- Ex-Amazon operator experience inside the platform.
- Own seven-figure FBA brand built and exited.
- Combined 8+ years on Seller Central and Vendor Central.
- Direct founder access for every retained client.
- No black box: clients own their dashboards, AMC seats, and raw data.
The two ways to start.
Free Pre-Outreach Audit
Sample of how we look at accounts. Hyperlinked Word document plus 14 supporting sheets. No call required to receive it.
Get the free audit →€1,000 Post-Outreach Deep Dive
Full 360° audit, scoping for retainer. Credited against the first month of any subsequent engagement.
Book the deep dive →